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I wanted an image that said “preservation of data”, and came up with the idea of a memory stick frozen in ice. I tried a few different formats, also with and without the LSE logo. Lighting it was fun – in the end I used a single flash through a diffuser plus a white reflector. Interestingly, when I’d defrosted them and allowed them to dry for 48 hours on a sunny windowsill, they carried on working!

[posted by MR]